Friday, Apr 27th, 2012
Pets leave the details to us – which is the same thing our customers can do if they feel safe in our presence.
Think about it – your cat or dog KNOWS that you are going to feed them, let them out, be there for a petting or praise.
Do your customers trust you this much?
• They will if you have systems in place to help you –
• A consistent message that is congruent to your brand promise –
• The kindness and connection you do with your pets –
So here are your next steps:
o How are your current systems? Can you improve them? (The answer is yes!)
o Are your messages branded and congruent to your promise? (If you are wondering – it’s an indication to take a deeper look)
o Would your customers describe you as a kind and fair person?
There is one thing I know as a business coach – I KNOW that you have the capability – everyone does – it’s only the best business people who act on their capabilities – is that you?
Let me know what you think or do or what you would like more information on –
NOTE: We’re busy making video’s – quick & quirky video’s for business growth – sign up to get the notice when we launch! www.PetIndustryTV.com
Thursday, Apr 26th, 2012
This is a nice routine, we both like it.
Sometimes when I’m distracted, or it’s late and I’m focused on brushing my teeth and putting myself to bed I will forget this routine.
Stewart, who sleeps in his crate tucked beside the trunk at the foot of our bed, will stand in the bathroom staring at me.
If I glance at him, he looks deeply at me, then looks at the cabinet that holds the treats and back at me as if to say, “Aren’t you forgetting something?”
Which pops me back into my routine and I apologize and get a treat out and put him to bed.
Our customers are not so patient.
Yet even they love a routine.
Knowing this can give you an advantage in working with them and make it easier for you.
From having a standard welcome or greeting when someone calls or enters your business to a question you always ask, “What new things are happening with you?” – Or the standard and mundane, “How are you today?” – make a customer feel safe.
Safety is good. Routine is good – and both help you succeed with customers.
Today, as you go about your work, make note of the things you do and how you do them so you can standardize them. You can teach them to your team as it grows and you can tweak and alter to improve your customer experience.
Having routines and systems in place is a smart and brings comfort to your customers. Worth doing – and a good way to: Do Your Business!
Tuesday, Apr 24th, 2012
The kibble is tinkling into the bowl and suddenly feet hit the floor and scramble into the kitchen.
A moment ago sleeping and now salivating. A dog lives in the now.
Something pet professionals can use and remember is that losing our focus on what is most important now – can set us up for failure in the future.
How to use this knowledge?
Right now ask yourself: “What is the most important thing I can do for my business right now?”
Then do that.
When you are finished ask yourself again: “What is the most important thing I can do for my business right now?”
Then do that next thing.
Take this question: What is the most important thing I can do for my business right now?” and post it on your computer, on the door in and out of your office, inside the drawer you open most so that you are reminded often to do the most important things now.
Doing the most important things now will ensure that your future is secure because it’s the now you can affect and alter and improve. Dogs live in the now – and we can too.