Tuesday, May 8th, 2012
I happened to be hanging on to the other end of one of the leashes for this practice.
The dogs were beside themselves with joy – big happy faces, wiggling bodies, exuberant barks, a truly happy time.
Happiness is inherent in anticipation – so much excitement around an event is a good lesson for pet professionals: schedule regular events that generate that anticipation and excitement for your pet business.
Movement adds excitement – doing drills works the body and mind – The lesson here is to add movement to your pet business – from ribbons on a fan to photos flashing from an electronically moving photo frame – make your business exciting with movement. That expression, “Eye catching” is the key.
Play with purpose – Dogs love to play and so do cats and so do we however many of us are caught up in work. Make play a part of your pet business simply because you can.
What ways do you add anticipation, movement and play to your pet business? I would love to hear about it!
Host of: Do Your Business!
Monday, May 7th, 2012
What would that feel like? How about safe, secure, fun, even powerful?
Some of us have dogs we can trust – mostly.
It’s my opinion that the moment you want to be viewed as a liar, brag about your dog or horse – and they will do the exact opposite of what you’re expecting!
If you’ve put in the time and the dog is willing you can get that recall, however there is always the chance you won’t – it’s what makes the dog thing so fascinating.
Your customers are like that too.
Providing superior service, value, consistency and love is what brings a customer back – mostly.
Just like our canines – I like to remember that I get better results when I set myself up to win.
Here are a few things that work:
Use your customer’s name – it’s a powerful call –
Make what you’re doing interesting or exciting
Be consistent in your message
Use praise – and treats
It’s pure pleasure to see my dogs running towards me when I call and pure terror when I’m ignored and I feel danger looming like an approaching car.
Yet when I remember to do the above, I find more running to me times and that’s the goal!
Would love your tips and techniques on getting your customers coming in!
Friday, May 4th, 2012
Stewart is Papillion so he has long hair, especially on his hind end.
We live in rural Western Oregon where there is a lot of brush, woods and right now tall grass and blackberries.
Sometimes he gets stuff stuck in his hair and ends up trailing a stick or a bramble as he darts about outside. And it’s a comical sight.
The challenge comes when I begin to brush it out. The brambles and bits of sticks pull and tangle and he wiggles and shows his displeasure regardless of the care I take with him.
This reminds me that an untangling process needs to be handled slow enough to not do damage yet fast enough to let it pass fast.
How do you handle the tangles in your pet business?
Today can you take a breath and be calm about them?
Today can you speak softly and soothingly to any person or pet that is caught up or irritated?
Today can you accept that life brings its own brambles and with a little brushing you can smooth everything out?
A little brushing – think about that – brush out your business tangles, brush out the debris in any customer dealings – brush it out and let more good stuff flow in.
Stewart is looking pretty good right now – I wonder if I should even let him outside?
Would love to hear how you handle the tangles in your business!
And remember being patient is a great way to: Do Your Business!